Marketing Agency Required to handle Google Ads Tracking Setup - Website Builds & SEO

I’m a small but growing marketing agency and I need a reliable partner who can own our technical backbone from day one. The very first priority is rock-solid Google Ads conversion tracking—every phone call, form submission and sale must register accurately so I can prove ROI to clients and optimise spend. My overarching aim is to make this partnership long-term, evolving into a monthly retainer that covers the full spectrum of an in-house marketing department.

Scope right now
• Google Ads Tracking is the immediate must-have. You’ll set up tags, call tracking, purchase events and verify that all conversions surface correctly inside Google Ads, Google Analytics 4 and any reporting dashboards we decide on.
• Alongside that, I want multi-channel analytics so I can see at a glance whether revenue came from Ads, organic search, social or any other source.
• Once tracking is watertight, you’ll take ownership of ongoing website build & maintenance tasks (WordPress) and drive SEO improvements using our existing SEMrush account.

Timeline
Everything above needs to be functional ASAP. I’m happy to move fast—just outline the milestones you need and we’ll lock them in.

Acceptance criteria
– Conversions fire in real time for calls and online sales, with matching numbers in Google Ads and GA4.
– Source/medium reports clearly attribute each sale.
– Tag configuration documented so any future dev can understand it.
– A brief handover video (loom is fine) walking me through the setup.

If this sounds like your wheelhouse, let me know how you’d tackle the initial tracking work and what tools you’d lean on besides Google Tag Manager, GA4 and SEMrush. Looking forward to building something long-term together.