Looking for Google Ads Specialist for my Android Apps

I want to ramp up in-app revenue across my Android portfolio and need a Google Ads specialist who knows how to squeeze the most out of App campaigns. The single metric that matters to me is the volume and value of in-app purchases, not raw installs.

You would take full ownership of campaign creation, bid strategies, creative asset testing and ongoing optimisation. The audiences we care about are new users who have never tried the apps before, so your keyword expansion, audience signals and creative sequencing should all lean toward cold acquisition that converts quickly once inside the product.

I already have Firebase events, Play Console conversions and Google Analytics linked, so you’ll have clean data to work with from day one. Expect to iterate fast, feed winning assets back into the ad groups, and keep me in the loop with concise weekly reports highlighting ROAS, CPA to purchase and next steps.

Deliverables
• Launch and optimise Google App campaigns aimed at new users
• Asset variations (ad copy, images, video if recommended) tested and pruned for ROAS
• Weekly performance summary with clear actions for the following sprint

If you’ve grown in-app purchase revenue on Android before and can speak confidently about campaign structure, event tracking and creative strategy in Google Ads, let’s get started.