Long-Distance Moving Ads Specialist Needed

Job ID: 40104961

Budget: $250 – $750 USD

PROJECT: Senior Google & Meta Ads Specialist
LONG-DISTANCE / INTERSTATE MOVING ONLY

Project-Based | High-Ticket Leads | Call-Focused

We are hiring a senior performance media buyer with proven experience running long-distance / interstate moving campaigns.

This is not local moving, not generic home services, and not form-only lead generation.

If you have not run ads specifically for interstate or cross-country movers, please do not apply.

PROJECT OVERVIEW

We generate leads exclusively for long-distance and interstate moving companies.

This project requires deep experience with:

High-intent Google Search traffic

Call-first funnels

Long decision cycles

Lead qualification and junk filtering

Origin-based geo targeting

This will begin as a paid test project, with ongoing work available for the right operator.

RESPONSIBILITIES

Build and optimize Google Search campaigns for:

Long-distance / interstate moving

Cross-country relocations

Brand defense

Retargeting (RLSA / Display / YouTube)

Support Meta Ads as a secondary channel for:

Demand capture

Retargeting

Multi-touch attribution

Drive qualified phone calls, not low-intent form fills

Filter truck rental, PODS, DIY, and employment traffic

Diagnose lead quality and booking issues—not just CPL

REQUIREMENTS (NON-NEGOTIABLE)

You must have:

Hands-on experience running long-distance moving ads

Managed $25k+/month+ in Google Ads (LD moving preferred)

Optimized for calls and booked jobs, not leads alone

Clear understanding of origin vs destination targeting

Strong negative keyword and query-mining discipline

Ability to clearly explain strategy and decisions

APPLICATION TEST (REQUIRED)

Detailed answers only. Short or generic responses will be rejected.

Google Ads — Long-Distance Moving

How do you structure Google Search campaigns for long-distance/interstate movers, and why should they never be combined with local moving campaigns?

How do you target origin cities while capturing nationwide destinations without polluting traffic?

What keywords and negatives are critical to eliminate:

Truck rentals

PODS / containers

DIY movers

Employment traffic

How do you prioritize and track qualified phone calls versus low-intent form leads?

CPL looks strong, but booked jobs are down. What are the first five things you investigate?

Meta Ads — Long-Distance Specific

When (if ever) does Meta make sense for long-distance moving?

How do you structure Meta campaigns so they support Google, rather than inflate junk leads?

What form fields or pre-qualifiers are mandatory for LD moving leads?

How do you retarget high-intent long-distance prospects across platforms?

Why does Meta often look profitable early and then collapse for LD movers—and how do you prevent that?

BONUS (STRONGLY PREFERRED)

Screenshots of long-distance moving campaigns (redacted)

Typical CPC, CPL, and call-to-booking conversion rates

Example of a long-distance campaign that failed—and how you fixed it

WHO SHOULD NOT APPLY

Local-only moving specialists

Form-only lead buyers

“Boost post” advertisers

Generalists without LD moving experience

Agencies that outsource execution

NEXT STEP

Qualified applicants will be invited to a 30-minute live screen-share to walk through:

Campaign structure

Keyword logic

Call-quality filtering

Scaling decisions

Long-distance moving is high-stakes and unforgiving.
We are looking for someone who has already made the mistakes—and learned from them.

Apply only if you meet the requirements above.