Local Website Traffic Campaign
Budget: $10 – $30 USD
I need a tightly focused Google Ads search campaign that drives more visitors from my local area straight to my website. The goal is simple: more qualified clicks, not just impressions.
The work starts with solid keyword research, grouping terms so the ad copy stays relevant and Quality Scores stay high. Geo-targeting must be limited to the specific city and surrounding radius I’ll provide, with negative keywords added so budget is never wasted on out-of-area searches. Compelling text ads—headlines, descriptions, and the right extensions—should encourage immediate clicks while matching my brand voice.
Accurate measurement is essential. Please wire up conversion tracking through Google Ads, GA4, or Tag Manager so we can see exactly how much traffic the campaign brings and how it behaves on-site. I’ll review weekly performance reports that highlight spend, clicks, CTR, top queries, and clear next-step optimizations.
Deliverables
• Keyword list and ad group structure
• Three high-performing text ads per ad group, with sitelinks, callouts, and call extensions where appropriate
• Geo and negative keyword settings fully configured
• Conversion tracking tested and live
• First 7-day and ongoing weekly performance reports with optimization suggestions
With the campaign live and data flowing, we’ll fine-tune bids, pause low performers, and scale what works to keep local traffic rising month after month.
The work starts with solid keyword research, grouping terms so the ad copy stays relevant and Quality Scores stay high. Geo-targeting must be limited to the specific city and surrounding radius I’ll provide, with negative keywords added so budget is never wasted on out-of-area searches. Compelling text ads—headlines, descriptions, and the right extensions—should encourage immediate clicks while matching my brand voice.
Accurate measurement is essential. Please wire up conversion tracking through Google Ads, GA4, or Tag Manager so we can see exactly how much traffic the campaign brings and how it behaves on-site. I’ll review weekly performance reports that highlight spend, clicks, CTR, top queries, and clear next-step optimizations.
Deliverables
• Keyword list and ad group structure
• Three high-performing text ads per ad group, with sitelinks, callouts, and call extensions where appropriate
• Geo and negative keyword settings fully configured
• Conversion tracking tested and live
• First 7-day and ongoing weekly performance reports with optimization suggestions
With the campaign live and data flowing, we’ll fine-tune bids, pause low performers, and scale what works to keep local traffic rising month after month.