Local Taxi Google Ads Campaign
Budget: €30 – €250 EUR
I want to drive a steady stream of local visitors to my taxi-service website through a tightly focused Google Ads campaign. The sole objective is increased website traffic; every click should come from people in my area who are actively searching for taxi rides or related services.
Here’s the scope I have in mind:
• Research and select high-intent, taxi-specific keywords for my immediate locality
• Build a search campaign in Google Ads that geo-targets only the designated service zone
• Craft compelling ad copy that highlights speed, reliability, and 24/7 availability—core selling points for riders who need a cab now
• Set up extensions (call, location, sitelink) and align them with Google Business Profile so potential passengers can tap to call or navigate directly
• Configure Google Analytics and conversion tracking to measure click-throughs and time on site, with clear reporting that pins traffic growth to ad spend
Once the campaign is running, I’ll need a short performance summary after the first week and again at the end of the first month so we can tweak bids, negative keywords, or ad text if certain taxi-related phrases underperform.
Deliverables will be considered complete when:
1. The campaign is live, verified, and serving impressions within the target area
2. Tracking shows an uptick in qualified local sessions on the site
3. A concise optimization plan is provided after the initial data review
Everything should stay within Google Ads best practices, so please lean on tools like Keyword Planner, Responsive Search Ads, and automated bid strategies where helpful.
Here’s the scope I have in mind:
• Research and select high-intent, taxi-specific keywords for my immediate locality
• Build a search campaign in Google Ads that geo-targets only the designated service zone
• Craft compelling ad copy that highlights speed, reliability, and 24/7 availability—core selling points for riders who need a cab now
• Set up extensions (call, location, sitelink) and align them with Google Business Profile so potential passengers can tap to call or navigate directly
• Configure Google Analytics and conversion tracking to measure click-throughs and time on site, with clear reporting that pins traffic growth to ad spend
Once the campaign is running, I’ll need a short performance summary after the first week and again at the end of the first month so we can tweak bids, negative keywords, or ad text if certain taxi-related phrases underperform.
Deliverables will be considered complete when:
1. The campaign is live, verified, and serving impressions within the target area
2. Tracking shows an uptick in qualified local sessions on the site
3. A concise optimization plan is provided after the initial data review
Everything should stay within Google Ads best practices, so please lean on tools like Keyword Planner, Responsive Search Ads, and automated bid strategies where helpful.