Local Salon Facebook & Google Campaigns
Budget: $30 – $250 AUD
I’m ready to ramp up bookings at my hair and beauty salon by running well-targeted campaigns on both Facebook and Google. I’d like you to take full ownership of the setup, management, and continuous optimisation of these ads, always keeping our local audience at the centre.
Here’s what I need from you: research the best geo-targeting and detailed interests for people already looking for hair, beauty, and salon services nearby; craft scroll-stopping copy, images, and short videos that feel on-brand; and keep testing until the cost-per-booking looks as good as the creative.
For Google, I’m leaning toward YouTube-style video ads, so experience with compelling video hooks, TrueView formats, and conversion-focused calls to action will be essential. On the Facebook side, dynamic placements across Feed, Stories, and Reels should be leveraged to find the sweet spot for our audience.
Key deliverables
• Campaign structure and asset creation for Facebook Ads and Google Video Ads
• Clear, trackable conversion events tied to our online booking system
• Weekly performance reports with insights and next-step recommendations
• Ongoing bid, budget, and creative optimisation aimed squarely at boosting bookings
Once the first campaigns are live, I’ll look to you to keep refining audiences, creative, and spend so we’re not just getting clicks—we’re seeing more salon chairs filled.
Here’s what I need from you: research the best geo-targeting and detailed interests for people already looking for hair, beauty, and salon services nearby; craft scroll-stopping copy, images, and short videos that feel on-brand; and keep testing until the cost-per-booking looks as good as the creative.
For Google, I’m leaning toward YouTube-style video ads, so experience with compelling video hooks, TrueView formats, and conversion-focused calls to action will be essential. On the Facebook side, dynamic placements across Feed, Stories, and Reels should be leveraged to find the sweet spot for our audience.
Key deliverables
• Campaign structure and asset creation for Facebook Ads and Google Video Ads
• Clear, trackable conversion events tied to our online booking system
• Weekly performance reports with insights and next-step recommendations
• Ongoing bid, budget, and creative optimisation aimed squarely at boosting bookings
Once the first campaigns are live, I’ll look to you to keep refining audiences, creative, and spend so we’re not just getting clicks—we’re seeing more salon chairs filled.