Local SEO & Google Ads

My service-based business needs to turn local searches into real, qualified leads. To make that happen I want brand-new, conversion-focused landing pages for every key location I serve, backed by a comprehensive SEO programme—on-page, off-page, and technical—and a well-structured Google Ads campaign to capture additional demand.

What I expect you to handle

Landing pages
• Research local keywords and write persuasive copy for each target area
• Build pages in WordPress (Elementor, Divi, or similar) optimised for Core Web Vitals, schema, internal links, and clear calls-to-action

SEO execution
• On-page: titles, meta descriptions, heading hierarchy, keyword mapping, image optimisation, speed tweaks
• Off-page: white-hat link building, authority citations, Google Business Profile refinement
• Technical: crawl and index clean-up, structured data, XML sitemap and robots.txt, HTTPS and Core Web Vitals fixes

Google Ads management
• Account audit or new setup, including conversion tracking via Tag Manager and GA4
• Build local-intent campaigns with ad extensions, negative keyword curation, and clear lead-gen goals
• Ongoing optimisation of bids, audiences, and ad copy to improve CPL and ROAS

Acceptance criteria
• Each landing page scores 90+ on PageSpeed Insights mobile and contains unique, location-specific content
• SEO audit delivered before work begins and 90 days after, showing measurable ranking and traffic gains
• Ads meet Google policy, hit conversion tracking accuracy >95 %, and achieve the CPL target we set together

I’ll provide existing branding assets, hosting access, and any past analytics data. When you reply, please share two or three similar local lead-generation projects, your preferred tool stack (Ahrefs, SEMrush, Screaming Frog, etc.), and a rough timeline for first results.