Local Leads via Google Ads

I run a service-based business that relies on a steady flow of local enquiries, and I’m ready to hand Google Ads over to a specialist who can turn ad spend into real, trackable leads.

Here’s the scope in plain terms: you’ll build and manage our Google Ads account from the ground up—researching intent-driven keywords, writing clear, persuasive ad copy, setting up conversion tracking (Google Tag Manager / Google Analytics), and pruning the account so every dollar moves us closer to a booked call or form submission. I’m interested in results, not vanity metrics, so ongoing optimisation and transparent weekly reporting are essential.

What I’d like to see in your proposal
• Two or three brief examples of lead-generation campaigns you’ve run (screenshots or stats are fine).
• Your estimated timeline for setup, first optimisation cycle, and the KPIs you’ll watch—cost-per-lead, conversion rate, etc.
• Anything you need from me to kick things off (access, creative assets, landing page tweaks).

If you can prove your approach works for service businesses that target a local audience, there’s long-term work here after the initial run.