Local Lead Generation Google Ads
Budget: ₹12,500 – ₹37,500 INR
I need a specialist to build and run a Google Ads campaign that drives qualified leads—both B2B and B2C—within our local area. The objective is very clear: fill our pipeline with form submissions and phone calls rather than simply boosting clicks.
You will own the full process: researching high-intent keywords, crafting compelling ad copy and extensions, configuring precise geo-targeting, setting up conversion tracking in Google Tag Manager/Analytics, and then optimising bids, negatives, and audiences week by week to keep cost-per-lead down.
Deliverables
• Initial campaign architecture with search (and any supportive Display or Performance Max assets you recommend)
• Fully functioning conversion tracking tied to our CRM forms and call tracking numbers
• Bi-weekly performance report highlighting spend, conversions, CPL, and next optimisation steps
We’re starting from scratch, so clear explanations of what you’re doing—and why—matter as much as results. If you’ve already cut CPLs for other local businesses, I’m keen to see that evidence in your proposal.
You will own the full process: researching high-intent keywords, crafting compelling ad copy and extensions, configuring precise geo-targeting, setting up conversion tracking in Google Tag Manager/Analytics, and then optimising bids, negatives, and audiences week by week to keep cost-per-lead down.
Deliverables
• Initial campaign architecture with search (and any supportive Display or Performance Max assets you recommend)
• Fully functioning conversion tracking tied to our CRM forms and call tracking numbers
• Bi-weekly performance report highlighting spend, conversions, CPL, and next optimisation steps
We’re starting from scratch, so clear explanations of what you’re doing—and why—matter as much as results. If you’ve already cut CPLs for other local businesses, I’m keen to see that evidence in your proposal.