Local Lead-Generation Google Ads Campaign
Budget: $15 – $25 USD
I run a local service-based business and need a Google Ads campaign that brings qualified leads straight to my inbox and phone. The focus is 100 % on my surrounding area, so every click should come from people nearby who are actively searching for the services I provide.
You’d start by researching high-intent, location-specific keywords, then build tightly themed ad groups with compelling copy that speaks to local prospects. I’ll rely on you to advise on—or quickly spin up—simple, conversion-focused landing pages and to install the right conversion tracking so we can see form fills and calls in real time inside Google Ads and Google Analytics 4.
Deliverables
• Account and campaign architecture ready to launch (search and, if you recommend, local service extensions)
• Custom keyword list with match-type strategy and negative terms to cut wasted spend
• Two to three ad variations per ad group, plus extensions (call, location, structured snippets)
• Conversion tracking and call tracking fully tested and live
• Brief weekly performance summary with optimizations made and next-step actions
Success to me means a steady flow of qualified inquiries at a cost per lead that allows me to scale up the budget confidently.
You’d start by researching high-intent, location-specific keywords, then build tightly themed ad groups with compelling copy that speaks to local prospects. I’ll rely on you to advise on—or quickly spin up—simple, conversion-focused landing pages and to install the right conversion tracking so we can see form fills and calls in real time inside Google Ads and Google Analytics 4.
Deliverables
• Account and campaign architecture ready to launch (search and, if you recommend, local service extensions)
• Custom keyword list with match-type strategy and negative terms to cut wasted spend
• Two to three ad variations per ad group, plus extensions (call, location, structured snippets)
• Conversion tracking and call tracking fully tested and live
• Brief weekly performance summary with optimizations made and next-step actions
Success to me means a steady flow of qualified inquiries at a cost per lead that allows me to scale up the budget confidently.