Local Lead-Gen SEO & Ads

I want my existing website and Google Ads account tuned to bring in a steady stream of qualified local enquiries for my service-based business. The focus is not on vanity metrics but on actions that translate directly into booked calls and signed contracts.

Here’s how I picture the collaboration:

• Audit & Strategy – You start by reviewing my site, current keyword footprint, and live ad campaigns. From that, you’ll outline quick wins and a phased roadmap that aligns with local intent.
• On-Page & Local SEO – Clean up metadata, headings, internal links, and page speed; build or refine Google Business Profile, citations, and schema so I dominate the local map pack.
• Google Ads Revamp – Restructure search campaigns, tighten keyword matching, write high-converting ad copy, set up ad extensions, and implement negative keywords to cut wasted spend.
• Conversion Tracking – Configure Google Analytics 4, Tag Manager, and call-tracking so every form submission and phone call is attributed back to the exact keyword or ad group.
• Reporting & Iteration – Provide a concise monthly report showing cost per lead, search rankings, and the actions you’ll test next.

I’m happy to supply access to Google Ads, Search Console, Analytics, and my CMS the moment we start. If this sounds like a challenge you’re ready to own, let’s discuss timelines and your initial thoughts on low-hanging improvements.