Local Lead-Gen Google Ads Setup
Budget: ₹1,500 – ₹12,500 INR
I want a fresh Google Ads campaign designed specifically to pull in high-intent local leads for my CCTV installation service.
What I already have:
• An active Google Ads account with basic billing set up
• A landing page that can be tweaked but is not yet fully optimized for conversions
What I need from you:
• Audit of the current account structure (if any campaigns exist, great; if not, you’ll be starting clean)
• Keyword and negative-keyword research focused on purchase-ready, location-based search terms around CCTV installation and security camera services
• Ad group structure, compelling copy, responsive search ads and extensions that highlight local trust factors (warranty, fast installation, same-day quotes)
• Geo-targeting, bid strategies and scheduling that prioritise searches within my service radius
• Conversion tracking via Google Tag Manager / Google Analytics so every form submission or click-to-call is attributed correctly
• Clear, concise performance dashboard or weekly report template so I can see cost-per-lead, impression share and other key metrics at a glance
Acceptance criteria:
1. Campaign goes live without policy violations and passes Google’s ad approval.
2. Conversion actions fire accurately and show inside both Ads and Analytics.
3. Within the first 14 days the campaign produces at least five qualified enquiries from the defined service area at a cost-per-lead that makes sense for a local trade business (we can refine that figure together before launch).
If you’ve scaled local lead-gen campaigns before and can point to real CPC and CPL numbers, I’m ready to move quickly.
What I already have:
• An active Google Ads account with basic billing set up
• A landing page that can be tweaked but is not yet fully optimized for conversions
What I need from you:
• Audit of the current account structure (if any campaigns exist, great; if not, you’ll be starting clean)
• Keyword and negative-keyword research focused on purchase-ready, location-based search terms around CCTV installation and security camera services
• Ad group structure, compelling copy, responsive search ads and extensions that highlight local trust factors (warranty, fast installation, same-day quotes)
• Geo-targeting, bid strategies and scheduling that prioritise searches within my service radius
• Conversion tracking via Google Tag Manager / Google Analytics so every form submission or click-to-call is attributed correctly
• Clear, concise performance dashboard or weekly report template so I can see cost-per-lead, impression share and other key metrics at a glance
Acceptance criteria:
1. Campaign goes live without policy violations and passes Google’s ad approval.
2. Conversion actions fire accurately and show inside both Ads and Analytics.
3. Within the first 14 days the campaign produces at least five qualified enquiries from the defined service area at a cost-per-lead that makes sense for a local trade business (we can refine that figure together before launch).
If you’ve scaled local lead-gen campaigns before and can point to real CPC and CPL numbers, I’m ready to move quickly.