Local Lead-Gen Google Ads Setup
Budget: £20 – £250 GBP
Project Summary – Google Ads Campaign Setup (Surveillance Services)
I’m looking for an experienced Google Ads freelancer to correctly set up a single, focused search campaign for my private investigations business, TraceAI Investigations Ltd.
I have attempted to configure the campaign myself several times but keep encountering issues with settings and structure. I want the campaign rebuilt properly so that it runs cleanly and attracts qualified surveillance enquiries, not general or low-quality leads.
Business context:
TraceAI Investigations Ltd provides lawful, instruction-led surveillance services in the South East of England (Kent, Sussex, Surrey, Hampshire). The goal of the campaign is to generate serious enquiries for surveillance work, typically valued around £350 per job.
Scope of work required:
Campaign setup
Create a Search-only Google Ads campaign focused exclusively on surveillance services.
No display network, no broad match, and no automated expansion settings that dilute targeting.
Keyword structure
Build a small, tightly controlled keyword set using phrase and exact match only, focused on surveillance services.
Avoid keywords that attract low-intent traffic such as “cheating partner” or general spy searches.
Negative keyword framework
Create and apply a comprehensive negative keyword list to prevent irrelevant searches such as cheating investigations, GPS trackers, hacking, training courses, or employment searches.
Location targeting
Restrict the campaign to South East England only (Kent, East Sussex, West Sussex, Surrey, Hampshire).
Use the “presence only” setting so ads appear only to users physically in the region.
Ad copy
Write professional, credibility-focused ad copy suitable for investigative services.
The tone should emphasise:
• lawful and proportionate surveillance
• professional investigators
• structured reporting
• confidential enquiries
Assets and extensions
Configure appropriate ad assets including:
• sitelinks
• callouts
• structured snippets
These should reinforce professionalism and credibility.
Conversion tracking
Ensure correct conversion tracking is implemented for:
• contact form submissions
• phone calls over 60 seconds
The campaign should optimise for qualified leads rather than traffic volume.
Campaign settings and optimisation
Configure the correct bidding approach, initial CPC caps, and settings so the campaign starts efficiently on a limited budget (approximately £15/day).
Handover
Once the campaign is configured, I would like:
• a brief walkthrough of the structure and settings
• guidance on how to monitor performance and adjust negatives
Additional notes:
The objective is quality over volume. I am not looking for a complex multi-campaign strategy, just a properly structured, professional campaign that generates relevant enquiries.
Please include in your proposal:
• fixed price for setup
• expected completion timeframe
• experience with professional services campaigns
I’m looking for an experienced Google Ads freelancer to correctly set up a single, focused search campaign for my private investigations business, TraceAI Investigations Ltd.
I have attempted to configure the campaign myself several times but keep encountering issues with settings and structure. I want the campaign rebuilt properly so that it runs cleanly and attracts qualified surveillance enquiries, not general or low-quality leads.
Business context:
TraceAI Investigations Ltd provides lawful, instruction-led surveillance services in the South East of England (Kent, Sussex, Surrey, Hampshire). The goal of the campaign is to generate serious enquiries for surveillance work, typically valued around £350 per job.
Scope of work required:
Campaign setup
Create a Search-only Google Ads campaign focused exclusively on surveillance services.
No display network, no broad match, and no automated expansion settings that dilute targeting.
Keyword structure
Build a small, tightly controlled keyword set using phrase and exact match only, focused on surveillance services.
Avoid keywords that attract low-intent traffic such as “cheating partner” or general spy searches.
Negative keyword framework
Create and apply a comprehensive negative keyword list to prevent irrelevant searches such as cheating investigations, GPS trackers, hacking, training courses, or employment searches.
Location targeting
Restrict the campaign to South East England only (Kent, East Sussex, West Sussex, Surrey, Hampshire).
Use the “presence only” setting so ads appear only to users physically in the region.
Ad copy
Write professional, credibility-focused ad copy suitable for investigative services.
The tone should emphasise:
• lawful and proportionate surveillance
• professional investigators
• structured reporting
• confidential enquiries
Assets and extensions
Configure appropriate ad assets including:
• sitelinks
• callouts
• structured snippets
These should reinforce professionalism and credibility.
Conversion tracking
Ensure correct conversion tracking is implemented for:
• contact form submissions
• phone calls over 60 seconds
The campaign should optimise for qualified leads rather than traffic volume.
Campaign settings and optimisation
Configure the correct bidding approach, initial CPC caps, and settings so the campaign starts efficiently on a limited budget (approximately £15/day).
Handover
Once the campaign is configured, I would like:
• a brief walkthrough of the structure and settings
• guidance on how to monitor performance and adjust negatives
Additional notes:
The objective is quality over volume. I am not looking for a complex multi-campaign strategy, just a properly structured, professional campaign that generates relevant enquiries.
Please include in your proposal:
• fixed price for setup
• expected completion timeframe
• experience with professional services campaigns