Local Lead-Gen Google Ads Management
Budget: $10 – $30 AUD
My immediate priority is to generate qualified leads from local customers through Google Ads. The campaign needs to be built from the ground up—account structure, keyword research, ad copy, extensions, tracking—with continuous optimisation once live.
Scope of work
• Create a clean account structure that focuses on my local service area.
• Research high-intent keywords and negative lists to keep spend efficient.
• Write compelling text ads and set up all relevant extensions.
• Configure conversion tracking in Google Analytics and, if helpful, Google Tag Manager, so every enquiry is captured accurately.
• Launch the campaign on Google (Search Network is the core channel, though I’m open to Display or YouTube retargeting after initial results).
• Optimise bids, refine keywords, A/B test ads, and adjust budgets weekly to lower CPA and raise lead volume.
• Supply concise performance reports that highlight leads generated, cost per lead, and next-step recommendations.
Acceptance criteria
1. Conversion tracking shows accurate lead counts that match my CRM or form notifications.
2. Within the first 30 days the campaign reaches consistent daily impressions and clicks from my defined local area.
3. Cost per lead trends downward after the initial learning period thanks to ongoing optimisation.
Access to my current website, Analytics property, and any past ad data will be provided as soon as we agree on timelines. I’m ready to start immediately and would like the first report one week after launch.
Scope of work
• Create a clean account structure that focuses on my local service area.
• Research high-intent keywords and negative lists to keep spend efficient.
• Write compelling text ads and set up all relevant extensions.
• Configure conversion tracking in Google Analytics and, if helpful, Google Tag Manager, so every enquiry is captured accurately.
• Launch the campaign on Google (Search Network is the core channel, though I’m open to Display or YouTube retargeting after initial results).
• Optimise bids, refine keywords, A/B test ads, and adjust budgets weekly to lower CPA and raise lead volume.
• Supply concise performance reports that highlight leads generated, cost per lead, and next-step recommendations.
Acceptance criteria
1. Conversion tracking shows accurate lead counts that match my CRM or form notifications.
2. Within the first 30 days the campaign reaches consistent daily impressions and clicks from my defined local area.
3. Cost per lead trends downward after the initial learning period thanks to ongoing optimisation.
Access to my current website, Analytics property, and any past ad data will be provided as soon as we agree on timelines. I’m ready to start immediately and would like the first report one week after launch.