Local Lead-Gen Google Ads Setup

I need a straightforward Google Ads campaign designed to bring in qualified leads from individual consumers within my local area.

Here’s what I’m after:
• Set up a single Search campaign with tightly themed ad groups focused on high-intent, local keywords.
• Write compelling text ads that speak directly to nearby shoppers and highlight our core value-prop.
• Configure basic conversion tracking so I can see which calls or form fills come from the ads.
• Provide a brief summary of negative keywords and a few quick landing-page improvement tips to boost lead quality.

I already have an active Google Ads account; you’ll get access as a standard user. The scope is intentionally lean—just an initial, well-structured campaign I can test and scale later. Experience with location targeting and lead-generation best practices is essential.