Local Lead-Gen Google Ads

I need end-to-end management of a Google Ads account that is dedicated to generating qualified local leads. The campaigns will run only on Google Ads; Facebook, Bing, and other platforms are not in scope. My focus is on driving contact form submissions and phone calls from people in the immediate service area, so every tactic must centre on local intent.

What I expect you to handle:
• Audit any existing account structure, keywords, and historical data.
• Build or restructure campaigns, ad groups, responsive search ads, extensions, and negative keyword lists specifically for local queries.
• Set up accurate conversion tracking in Google Ads and, if useful, Google Analytics to measure phone calls and form completions.
• Conduct ongoing bid and budget optimisation, A/B ad copy testing, and search-term reviews to improve lead volume while controlling cost per lead.
• Supply concise weekly performance reports that highlight key metrics, wins, and next-step recommendations.

Success looks like a steady increase in quality local enquiries, a falling cost per lead, and clear, data-driven explanations of what is working and why.

If you have experience with Google Ads Editor, Keyword Planner, and call-tracking integrations, let me know—it will help us move faster.