Local Lead-Gen GMB Campaign

I want to turn my Google Business Profile into a steady source of qualified local leads. The account already exists; what it needs now is a well-planned Google Ads campaign that shows in Maps and Search, captures call clicks, and ultimately fills my calendar with genuine inquiries from people near me.

Your task starts with research—identify the high-intent local keywords and set the radius so ads surface only to nearby searchers. From there, build the campaign inside Google Ads (Smart and/or Advanced formats are okay as long as they stay tied to the profile), write compelling copy, plug in all relevant extensions, and connect conversion tracking for calls, website forms, and “get directions” taps. I am promoting a local service-based business, so lead quality matters more than sheer traffic.

Deliverables:
• Live Google My Business ad campaign structured for local lead generation
• Conversion tracking set up and tested (calls, forms, directions)
• Brief report summarising keyword targets, geo settings, budget allocation, and expected cost per lead
• Performance update after the first full week with optimisation recommendations

Please be ready to launch as soon as creative is approved. Reliable communication and clear reporting are essential—if the numbers move in the right direction we will discuss ongoing management.