Local Home Services Ad Specialist
Budget: $10 – $30 USD
I need a results-oriented marketer to set up and run a lean lead-generation campaign for several local home-services company (plumbing, electrical, and similar trades). The focus is on three channels—Google Ads, Facebook Ads, and Instagram Ads—built around one clear objective: deliver qualified local inquiries at the lowest possible cost.
Here’s what I’m looking for:
• Initial keyword and audience research tailored to home-service customers in our service radius
• A basic campaign structure in Google Ads: search ads with compelling callouts and location extensions, plus conversion tracking hooked to our phone form
• Coordinated Facebook and Instagram Ads: a small set of targeted ad groups using lead-gen forms, matching creative, and clear copy that mirrors the Google messaging
• Precise geo-targeting, negative keywords, and basic split testing to refine performance during the first weeks
• A short walkthrough document so I can check results and adjust bids once the campaign is live
This first engagement is intentionally compact—just the essentials to get strong, trackable leads flowing. If you’re comfortable with Google Ads Manager, Facebook Business Suite, and the Meta Pixel, and you know how to squeeze value from a modest budget, let’s get started.
Here’s what I’m looking for:
• Initial keyword and audience research tailored to home-service customers in our service radius
• A basic campaign structure in Google Ads: search ads with compelling callouts and location extensions, plus conversion tracking hooked to our phone form
• Coordinated Facebook and Instagram Ads: a small set of targeted ad groups using lead-gen forms, matching creative, and clear copy that mirrors the Google messaging
• Precise geo-targeting, negative keywords, and basic split testing to refine performance during the first weeks
• A short walkthrough document so I can check results and adjust bids once the campaign is live
This first engagement is intentionally compact—just the essentials to get strong, trackable leads flowing. If you’re comfortable with Google Ads Manager, Facebook Business Suite, and the Meta Pixel, and you know how to squeeze value from a modest budget, let’s get started.