Local Google Ads Lead Campaign

My occupational therapy clinic serves families in a single metro area, and I need a tightly focused Google Ads setup that consistently delivers enquiries from parents seeking therapy for their children. The account is brand-new, but keyword research has been done.

Scope
— Keyword reseach has been done. Review/Edit/Cut high-intent, parent-focused keywords as well as the negative terms that drain spend in the healthcare space.
— Create search campaigns with location pin-pointing around our clinic radius, using ad extensions for call, location and structured snippets to encourage direct contact.
— Review/Edit/Write compelling, child-centred ad copy that speaks to parents’ concerns and highlights our clinic’s unique programmes.
— Configure conversion tracking in Google Ads and Google Analytics so every phone call or contact-form completion is recorded as a lead.
— Launch, monitor and fine-tune bids, match types and ad variations for the first two weeks to reach an acceptable cost-per-lead figure.

Acceptance criteria
• Campaign is limited to the agreed local geography.
• Four to Seven ad groups and sitelinks in place. Quote 4 to start.
• Conversion tracking shows test leads firing correctly before full launch.
• A short hand-over document explains ad structure, keyword lists and next-step optimisation suggestions.

If you have experience in healthcare lead generation, even better, but a proven record in local Google Ads success is the main requirement.