Local Google Ads Conversion Setup

We’re looking for an experienced Google Ads and Google Analytics specialist to help optimize our current setup for a local business.

Our goals are simple:

Improve the performance and accuracy of our Google Ads campaigns

Ensure Google Analytics (GA4) is set up correctly and tracking conversions accurately

Build a clear connection between ads → leads → conversions

This is not a big eCommerce or global brand project — we’re a local service business targeting a specific area and demographic (not broad national keywords).

What We Need Help With:

-- Google Ads

Review and optimize our current ad account structure

Improve keyword targeting (focus on local + intent-based keywords)

Review ad copy and extensions for relevance and quality score

Ensure tracking templates, locations, and conversion goals are aligned

-- Google Analytics (GA4)

Audit and confirm correct setup

Ensure tracking of key actions (form fills, calls, bookings, etc.)

Set up clear conversion events and goals in GA4

Integrate Google Ads → GA4 → Tag Manager (if not already done)

Ensure all data flows correctly for accurate reporting

-- Conversion Tracking

Implement/verify Google Tag Manager setup

Test and confirm conversions are firing correctly

Provide a simple report/dashboard showing ad performance and conversions

-- Ideal Freelancer:

Proven experience with local business campaigns

Strong understanding of Google Ads + GA4 + Tag Manager integration

Experience with lead generation tracking (not just eCommerce)

Able to identify opportunities to improve ROI and lead quality

Communicates clearly and can document the setup