Local Cash-for-Cars Ads Setup

I’m looking for a seasoned Google Ads specialist who can step straight into a fiercely competitive “cash for cars” niche and start driving qualified, local-only leads. The campaign must be tightly geofenced to a single city (I’ll share the name after we agree to work together) and absolutely must avoid serving impressions or clicks outside that area.

Here’s what I need: thorough keyword research focused on intent phrases such as “sell my car today,” razor-sharp ad copy that outshines the other recyclers and salvage yards bidding in the same auction, and a well-structured Search campaign backed by the right extensions, negative keywords and conversion tracking. My goal is simple—steady, affordable form fills and phone calls from local car owners ready to sell, not a nationwide traffic spike.

You should already be comfortable with:
• Google Ads editor, location targeting at city level, radius & ZIP filtering
• Call tracking and conversion import to measure true lead quality
• Ongoing bid and Quality Score optimisation in high-CPC environments
• Writing and testing multiple responsive search ads to beat the current CTR benchmark

Deliverables I will review and sign off on:
1. Complete campaign build in my existing Google Ads account, ready to go live
2. Conversion tracking configured and firing correctly (web form + phone)
3. A short hand-off document outlining the keyword list, negatives, ad copy, and optimisation schedule

The moment everything is live and leads are flowing from the specified city, we will consider the engagement successful and can discuss ongoing optimisation if results look promising.