Local Brand Awareness Google Ads
Budget: ₹1,500 – ₹12,500 INR
My primary goal is to boost brand awareness for a local business-oriented service site through Google Ads. I already have the website and basic creative assets; what I need is a specialist who can translate them into an effective, location-targeted campaign that keeps my name top-of-mind among nearby customers.
Scope of work
• Plan and build a complete Search and (if appropriate) Display setup in Google Ads, focusing strictly on my target city and surrounding suburbs.
• Craft compelling text and image ads that highlight our services, value proposition, and local appeal.
• Select keywords and negative keywords that balance reach with relevance, ensuring every click reinforces the brand even if it doesn’t convert immediately.
• Connect Google Analytics and set up remarketing audiences so we can track impressions, view-through reach, and any downstream engagement.
• Provide weekly performance summaries for the first month plus clear recommendations on next steps.
Acceptance criteria
The account should launch with ad groups, extensions, conversion / engagement tracking, and location bid adjustments fully in place. Within the first 14 days I expect a measurable lift in branded searches or direct traffic from the geo-targeted area, backed by Analytics data.
If you have experience scaling local service brands with Google Ads and can start this week, let’s talk.
Scope of work
• Plan and build a complete Search and (if appropriate) Display setup in Google Ads, focusing strictly on my target city and surrounding suburbs.
• Craft compelling text and image ads that highlight our services, value proposition, and local appeal.
• Select keywords and negative keywords that balance reach with relevance, ensuring every click reinforces the brand even if it doesn’t convert immediately.
• Connect Google Analytics and set up remarketing audiences so we can track impressions, view-through reach, and any downstream engagement.
• Provide weekly performance summaries for the first month plus clear recommendations on next steps.
Acceptance criteria
The account should launch with ad groups, extensions, conversion / engagement tracking, and location bid adjustments fully in place. Within the first 14 days I expect a measurable lift in branded searches or direct traffic from the geo-targeted area, backed by Analytics data.
If you have experience scaling local service brands with Google Ads and can start this week, let’s talk.