UK Legal Google Ads Optimisation
Budget: £36 – £0 GBP
I manage a high-spend Google Ads account for a national UK law firm and need a specialist who can keep the campaigns performing at their peak. The brief is simple: every pound we invest must translate into qualified leads for our legal advice and contract drafting teams. The campaigns are already live and structurally sound, yet they demand constant fine-tuning—bid strategies, audience segmentation, negative keyword pruning, ad-schedule tweaks, and landing-page alignment—to squeeze more conversions from the same budget.
Your core task is campaign optimisation. I’ll supply full account access, historical data, and conversion tracking set-ups (Google Tag Manager + GA4). You’ll diagnose inefficiencies, implement data-backed changes, and report clearly on gains in lead volume and cost per lead. Experience with Google Ads Editor, Looker Studio dashboards, and advanced automated rules is a must because the account is large and moves quickly.
Deliverables
• Weekly optimisation log summarising actions taken and their rationale
• Fortnightly performance snapshot (lead count, CPL, Quality Score trends)
• A/B test plan for new ad variations tied to “legal advice” and “contract drafting” search intents
Acceptable results: measurable lift in qualified enquiries within the first month and a downward trend in cost per lead thereafter. If you thrive on data, have a sharp eye for legal-sector search behaviour, and enjoy ongoing collaboration rather than one-off fixes, I’d like to begin right away.
Your core task is campaign optimisation. I’ll supply full account access, historical data, and conversion tracking set-ups (Google Tag Manager + GA4). You’ll diagnose inefficiencies, implement data-backed changes, and report clearly on gains in lead volume and cost per lead. Experience with Google Ads Editor, Looker Studio dashboards, and advanced automated rules is a must because the account is large and moves quickly.
Deliverables
• Weekly optimisation log summarising actions taken and their rationale
• Fortnightly performance snapshot (lead count, CPL, Quality Score trends)
• A/B test plan for new ad variations tied to “legal advice” and “contract drafting” search intents
Acceptable results: measurable lift in qualified enquiries within the first month and a downward trend in cost per lead thereafter. If you thrive on data, have a sharp eye for legal-sector search behaviour, and enjoy ongoing collaboration rather than one-off fixes, I’d like to begin right away.