Legal Digital Platform Lead Generation Expert
Budget: ₹1,500 – ₹12,500 INR
Google Ads Expert Needed: High-Intent Lead Generation for Legal Platform (Allahabad High Court Jurisdiction)
Project Description:
Project Overview:
We are launching a specialized digital legal platform focused on generating high-quality litigation leads for the *Allahabad High Court (covering the state of Uttar Pradesh, India). The initial phase will focus exclusively on **Criminal Law matters* (specifically: Anticipatory Bail, Regular Bail, FIR Quashing under 482 CrPC, and Criminal Appeals/Revisions).
Most legal leads in this region tend to be low-intent "junk" from local trial courts or police stations. We need a performance marketing elite who knows how to design a campaign that targets only high-stakes High Court litigants while minimizing budget wastage.
*Important:* To ensure you have read this entire brief, please start your proposal with the exact phrase: *"I understand Allahabad High Court Jurisdiction."* If you do not include this phrase, your proposal will be automatically archived.
### *Key Responsibilities & Deliverables:*
1. *Surgical Keyword Architecture:* Build tightly themed Ad Groups utilizing only Exact Match and Phrase Match keywords. Target high-intent High Court terminology (e.g., Anticipatory bail, 482 CrPC, High Court Criminal Appeals).
2. *Ironclad Negative Keyword Management:* Build a massive negative keyword list to completely filter out low-intent noise. This includes excluding all terms related to District/Sessions Courts, local police stations (Thana, Chowki), minor magistrates, and free legal aid seekers.
3. *Advanced Geo-Targeting:* Configure the campaign to target the state of Uttar Pradesh. You must change location settings from the default to *"Presence: People in or regularly in your targeted locations"* to avoid out-of-state click drain.
4. *Hinglish Intent Capture:* Build a dedicated ad group to target high-intent conversational searches made by users in UP using Hinglish phrases, heavily backed by negative keywords to avoid informational blog-readers.
5. *Conversion Tracking Setup:* Work alongside our developer to set up custom conversion tracking via Google Tag Manager (GTM). We are using a 2-step form; we need to track both partial lead capture (Step 1: Name & Phone) and full completion (Step 2: Case Details) accurately.
### *Required Experience & Skillset:*
* Proven track record in high-intent Lead Generation (experience with Law Firms, Real Estate, or B2B/High-ticket services is a massive plus).
* Complete mastery of Google Ads, Keyword Match Types, Negative Lists, and Google Tag Manager.
* Native or deep understanding of the Indian digital landscape, specifically consumer search behavior in Northern India / Uttar Pradesh.
* Data-driven approach—you optimize for Cost-Per-Vetted-Lead, not just clicks or impressions.
### *To Apply, Please Answer These 3 Questions:*
1. How will you prevent our ads from showing up when someone searches for a local local police station or district court matter?
2. If we see a high bounce rate on mobile devices from rural UP districts, what changes will you make to the campaign structure or device targeting?
3. What is the average monthly ad spend you are currently managing for your lead generation clients?
### *Budget & Engagement:*
* *Project Type:* Ongoing / Monthly Retainer (after a successful setup and 2-week test phase).
* *Budget:* Competent market rates based on your experience and past case studies. Please submit your monthly management proposal.
Project Description:
Project Overview:
We are launching a specialized digital legal platform focused on generating high-quality litigation leads for the *Allahabad High Court (covering the state of Uttar Pradesh, India). The initial phase will focus exclusively on **Criminal Law matters* (specifically: Anticipatory Bail, Regular Bail, FIR Quashing under 482 CrPC, and Criminal Appeals/Revisions).
Most legal leads in this region tend to be low-intent "junk" from local trial courts or police stations. We need a performance marketing elite who knows how to design a campaign that targets only high-stakes High Court litigants while minimizing budget wastage.
*Important:* To ensure you have read this entire brief, please start your proposal with the exact phrase: *"I understand Allahabad High Court Jurisdiction."* If you do not include this phrase, your proposal will be automatically archived.
### *Key Responsibilities & Deliverables:*
1. *Surgical Keyword Architecture:* Build tightly themed Ad Groups utilizing only Exact Match and Phrase Match keywords. Target high-intent High Court terminology (e.g., Anticipatory bail, 482 CrPC, High Court Criminal Appeals).
2. *Ironclad Negative Keyword Management:* Build a massive negative keyword list to completely filter out low-intent noise. This includes excluding all terms related to District/Sessions Courts, local police stations (Thana, Chowki), minor magistrates, and free legal aid seekers.
3. *Advanced Geo-Targeting:* Configure the campaign to target the state of Uttar Pradesh. You must change location settings from the default to *"Presence: People in or regularly in your targeted locations"* to avoid out-of-state click drain.
4. *Hinglish Intent Capture:* Build a dedicated ad group to target high-intent conversational searches made by users in UP using Hinglish phrases, heavily backed by negative keywords to avoid informational blog-readers.
5. *Conversion Tracking Setup:* Work alongside our developer to set up custom conversion tracking via Google Tag Manager (GTM). We are using a 2-step form; we need to track both partial lead capture (Step 1: Name & Phone) and full completion (Step 2: Case Details) accurately.
### *Required Experience & Skillset:*
* Proven track record in high-intent Lead Generation (experience with Law Firms, Real Estate, or B2B/High-ticket services is a massive plus).
* Complete mastery of Google Ads, Keyword Match Types, Negative Lists, and Google Tag Manager.
* Native or deep understanding of the Indian digital landscape, specifically consumer search behavior in Northern India / Uttar Pradesh.
* Data-driven approach—you optimize for Cost-Per-Vetted-Lead, not just clicks or impressions.
### *To Apply, Please Answer These 3 Questions:*
1. How will you prevent our ads from showing up when someone searches for a local local police station or district court matter?
2. If we see a high bounce rate on mobile devices from rural UP districts, what changes will you make to the campaign structure or device targeting?
3. What is the average monthly ad spend you are currently managing for your lead generation clients?
### *Budget & Engagement:*
* *Project Type:* Ongoing / Monthly Retainer (after a successful setup and 2-week test phase).
* *Budget:* Competent market rates based on your experience and past case studies. Please submit your monthly management proposal.