Lead gen via google and meta ads for resume builder app and real estate brand

I’m looking for a hands-on ads specialist who can split attention equally between Google Ads and Meta Ads (Facebook/Instagram) to drive fresh, qualified leads for two separate verticals: a local real-estate offering and an online résumé-builder brand.

What I need you to do
• Audit the existing accounts (if any) and confirm current tracking pixels, tags, and conversion events are firing correctly.
• Research high-intent keywords, audiences, and look-alike segments that suit each vertical.
• Build lean, goal-oriented campaigns on both platforms—search & Performance Max on Google; lead-form and traffic campaigns on Meta—structured for easy A/B testing.
• Launch with clear CPL targets, monitor daily, and fine-tune bids, creatives, and placements during the first optimisation cycle.
• Provide a short report summarising spend, leads captured, and next-step recommendations so I can decide whether to scale or iterate.

Success looks like:
– Steady stream of quality leads inside target CPL.
– Clean, verifiable tracking in Google Ads Manager and Meta Business Suite.
– Actionable insights backed by data rather than guesswork.

I keep creative assets and brand guides ready; you bring the campaign expertise. If you’ve run combined Google-Meta lead gen before, especially in real estate or SaaS, let’s talk.