Lead-Optimized Google Ads Revamp

My Google Ads account is up and running across both the Search Network and the Display Network, yet lead flow is still underwhelming. I already know whom I want to reach—specific age brackets, well-defined geographic zones, and interest clusters—but the current structure, bids, and creative aren’t converting that intent into form fills or phone calls.

I’d like a fresh set of expert eyes to:

• Audit the existing Search and Display campaigns in Google Ads Editor and GA4, flagging wasted spend, low-quality keywords, and mismatched audiences.
• Restructure ad groups, refine keyword match types, and craft new responsive search ads and display creatives that speak directly to my defined demographics and interests.
• Implement conversion-focused landing page recommendations and set up end-to-end tracking in Google Tag Manager so every lead is attributed with total accuracy.
• Deliver a concise performance report after two full weeks of live optimization, highlighting changes, cost-per-lead movement, and next-step recommendations.

Acceptance criteria: at least a 25 % decrease in CPL versus the previous 30-day baseline and a noticeable boost in Quality Score across top ad groups.

All campaign access is ready; let’s turn clicks into qualified leads.