Lead Generation via Google & Facebook
Budget: $250 – $750 USD
I’m launching fresh campaigns from the ground up and need an ads specialist to take full ownership of both Google Ads and Facebook Ads. The sole objective is to generate a steady flow of qualified leads; there are no legacy campaigns to refine, so you’ll have a clean slate and the freedom to build a best-practice structure from day one.
You’ll be expected to handle everything from keyword and audience research through to creative production, campaign build-out, conversion-tracking configuration (Google Tag Manager, GA4, Meta Pixel), ongoing optimisation and weekly performance reporting. The initial focus will be on search and discovery for Google, plus feed-based and interest/behaviour targeting on Facebook, but I’m open to your strategic input.
Deliverables
• End-to-end campaign setup in Google Ads and Facebook Business Manager
• Compelling copy and visual assets tailored for lead capture
• Conversion tracking and event mapping, tested and verified
• Weekly dashboard or report summarising cost-per-lead, volume, and optimisation actions
Acceptance Criteria
Campaigns must be live within one week of project start, meet platform policy guidelines, and achieve a measurable, data-backed cost-per-lead that falls within the industry benchmark we agree on before launch.
If you thrive on data-driven decision-making and can demonstrate past success in lead generation across these two platforms, let’s discuss next steps.
You’ll be expected to handle everything from keyword and audience research through to creative production, campaign build-out, conversion-tracking configuration (Google Tag Manager, GA4, Meta Pixel), ongoing optimisation and weekly performance reporting. The initial focus will be on search and discovery for Google, plus feed-based and interest/behaviour targeting on Facebook, but I’m open to your strategic input.
Deliverables
• End-to-end campaign setup in Google Ads and Facebook Business Manager
• Compelling copy and visual assets tailored for lead capture
• Conversion tracking and event mapping, tested and verified
• Weekly dashboard or report summarising cost-per-lead, volume, and optimisation actions
Acceptance Criteria
Campaigns must be live within one week of project start, meet platform policy guidelines, and achieve a measurable, data-backed cost-per-lead that falls within the industry benchmark we agree on before launch.
If you thrive on data-driven decision-making and can demonstrate past success in lead generation across these two platforms, let’s discuss next steps.