Lead Generation PPC Campaign Setup
Budget: $2 – $8 USD
I’m ready to launch brand-new pay-per-click campaigns on Google Ads and Facebook Ads with a single, measurable objective: drive qualified leads. There are no existing campaigns to tweak, so you’ll be starting with clean, unused accounts (or creating new ones).
Here’s what I need from you:
• Research & Planning
- Identify high-intent keywords and audience segments that align with my offer.
- Map out campaign structure, ad groups, and targeting settings for both platforms.
• Creative & Build
- Write conversion-focused ad copy and craft compelling Facebook creatives.
- Set bids, budgets, extensions, and all tracking parameters.
• Tracking & Attribution
- Install and verify Google Tag Manager, conversion actions, and Facebook Pixel so every lead is captured accurately.
- Create clear naming conventions and UTM tagging for transparent reporting.
• Launch & Handover
- Push campaigns live once everything is tested.
- Provide a concise playbook outlining optimisation tasks and key metrics (CPC, CPL, CTR) for the first 30 days.
Success criteria: tracking fires correctly, ads go live on time, and the first lead batch arrives within target cost per lead. If you believe an extra channel (e.g. Bing) could improve results later, I’m open to discussing it after we gather initial data.
Let’s get these campaigns built right the first time and have leads rolling in quickly.
Here’s what I need from you:
• Research & Planning
- Identify high-intent keywords and audience segments that align with my offer.
- Map out campaign structure, ad groups, and targeting settings for both platforms.
• Creative & Build
- Write conversion-focused ad copy and craft compelling Facebook creatives.
- Set bids, budgets, extensions, and all tracking parameters.
• Tracking & Attribution
- Install and verify Google Tag Manager, conversion actions, and Facebook Pixel so every lead is captured accurately.
- Create clear naming conventions and UTM tagging for transparent reporting.
• Launch & Handover
- Push campaigns live once everything is tested.
- Provide a concise playbook outlining optimisation tasks and key metrics (CPC, CPL, CTR) for the first 30 days.
Success criteria: tracking fires correctly, ads go live on time, and the first lead batch arrives within target cost per lead. If you believe an extra channel (e.g. Bing) could improve results later, I’m open to discussing it after we gather initial data.
Let’s get these campaigns built right the first time and have leads rolling in quickly.