Lead Generation Google Ads Setup
Budget: $30 – $250 USD
I want to launch a results-driven Google Ads campaign aimed squarely at generating high-quality leads and sales. Everything will start from a clean slate, so the project includes both the creation of persuasive ad copy and eye-catching creatives alongside the full technical build.
Scope of work
• Campaign architecture: keyword research, audience segmentation, and conversion-focused ad groups for Search (Display or YouTube expansion can follow once the core is profitable).
• Creative & copy: headline variations, descriptions, responsive search formats, and accompanying static or HTML5 display assets designed to match brand guidelines.
• Tracking & optimisation: GA4 and Google Tag Manager implementation, conversion actions, bid strategy tuning, negative keyword pruning, A/B testing, and weekly performance reviews in Google Ads Editor.
Deliverables
1. Complete Google Ads account setup with at least two lead-focused campaigns and fully written ads.
2. A set of launch-ready creatives sized for all recommended placements.
3. Conversion tracking dashboard plus a brief report outlining next-step optimisation opportunities.
Acceptance criteria: campaigns go live error-free, ads are approved by Google, and tracking fires correctly for test conversions.
With clear communication throughout, my aim is to start collecting qualified leads within the first week of launch and to keep refining performance from there.
Scope of work
• Campaign architecture: keyword research, audience segmentation, and conversion-focused ad groups for Search (Display or YouTube expansion can follow once the core is profitable).
• Creative & copy: headline variations, descriptions, responsive search formats, and accompanying static or HTML5 display assets designed to match brand guidelines.
• Tracking & optimisation: GA4 and Google Tag Manager implementation, conversion actions, bid strategy tuning, negative keyword pruning, A/B testing, and weekly performance reviews in Google Ads Editor.
Deliverables
1. Complete Google Ads account setup with at least two lead-focused campaigns and fully written ads.
2. A set of launch-ready creatives sized for all recommended placements.
3. Conversion tracking dashboard plus a brief report outlining next-step optimisation opportunities.
Acceptance criteria: campaigns go live error-free, ads are approved by Google, and tracking fires correctly for test conversions.
With clear communication throughout, my aim is to start collecting qualified leads within the first week of launch and to keep refining performance from there.