Lead-Generation Google Ads Management
Budget: $10 – $30 USD
The task is to build and run a Google Ads account that brings in qualified leads rather than simple clicks. I already have a clear demographic profile in mind and will share age, gender, and location details as soon as work begins; everything should be set up so those segments see the ads first.
The work starts with either auditing my current account or creating a fresh one from scratch, followed by keyword research, campaign structure, ad copywriting, and conversion-tracking via Google Tag Manager and Google Analytics 4. Once the campaigns are live, I expect you to monitor search terms, refine bids, expand negative keywords, test new ad variations, and keep the cost per lead trending downward.
Deliverables:
• Complete Search campaign build (Display or Performance Max only if it supports the lead goal)
• Conversion actions configured and tested
• Demographic targeting matched to the profile I provide
• Two rounds of ad copy refinements in the first month
• Weekly performance report summarising lead volume, CPL, budget pacing, and next actions
Clear, accurate tracking and a steady flow of leads at a sensible CPL will be the measure of success.
The work starts with either auditing my current account or creating a fresh one from scratch, followed by keyword research, campaign structure, ad copywriting, and conversion-tracking via Google Tag Manager and Google Analytics 4. Once the campaigns are live, I expect you to monitor search terms, refine bids, expand negative keywords, test new ad variations, and keep the cost per lead trending downward.
Deliverables:
• Complete Search campaign build (Display or Performance Max only if it supports the lead goal)
• Conversion actions configured and tested
• Demographic targeting matched to the profile I provide
• Two rounds of ad copy refinements in the first month
• Weekly performance report summarising lead volume, CPL, budget pacing, and next actions
Clear, accurate tracking and a steady flow of leads at a sensible CPL will be the measure of success.