B2B Lead-Generation Google Ads Campaign
Budget: $30 – $250 USD
The task is to build and manage a Google Ads strategy that reliably delivers qualified B2B leads. My site is ready; what I need now is an end-to-end campaign—from keyword research through to conversion tracking—geared toward decision-makers inside target companies.
Core objectives
• Generate a steady flow of B2B enquiries at an acceptable cost per lead
• Optimise continually so volume scales without sacrificing lead quality
I will provide access to the existing Google Ads and Analytics accounts, historical data, landing pages and all brand assets. You will own the following discrete deliverables:
• Campaign architecture (search, display or remarketing where it makes sense)
• Compelling ad copy and extensions aligned with my value proposition
• Negative keyword and audience exclusions to keep clicks relevant
• Conversion tracking via Google Tag Manager and Analytics so every form fill or call is captured
• Weekly performance reports highlighting spend, leads, CPL and next-step optimisations
Acceptance criteria
– Campaign live within five days of kickoff, with tracking fully verified
– Minimum of 10 qualified B2B leads in the first thirty days
– Detailed optimisation log shared weekly
If you have proven results producing business-class leads through Google Ads and can demonstrate clear optimisation methodology, this project is ready to start as soon as you are.
Core objectives
• Generate a steady flow of B2B enquiries at an acceptable cost per lead
• Optimise continually so volume scales without sacrificing lead quality
I will provide access to the existing Google Ads and Analytics accounts, historical data, landing pages and all brand assets. You will own the following discrete deliverables:
• Campaign architecture (search, display or remarketing where it makes sense)
• Compelling ad copy and extensions aligned with my value proposition
• Negative keyword and audience exclusions to keep clicks relevant
• Conversion tracking via Google Tag Manager and Analytics so every form fill or call is captured
• Weekly performance reports highlighting spend, leads, CPL and next-step optimisations
Acceptance criteria
– Campaign live within five days of kickoff, with tracking fully verified
– Minimum of 10 qualified B2B leads in the first thirty days
– Detailed optimisation log shared weekly
If you have proven results producing business-class leads through Google Ads and can demonstrate clear optimisation methodology, this project is ready to start as soon as you are.