Lead-Generation Google Ads Campaign

I need a seasoned Google Ads specialist to build and optimise a lead-generation campaign across Search, Display, and YouTube. The objective is simple: fill my pipeline with qualified prospects rather than just impressions or clicks.

Here is what I’m after:
• Strategy & structure – translate my offer into tightly themed ad groups, refine keyword lists, and choose the right bidding strategy for lead volume.
• Creative – craft compelling text, responsive display assets, and short YouTube video scripts or storyboard notes so the messaging stays consistent across all three networks.
• Audience targeting – layer geographic filters and interest / industry segments so the ads reach the exact regions and professional niches I care about.
• Tracking – set up conversion actions, tag manager, and GA4 integrations so every form fill or call is attributed correctly.
• Ongoing optimisation – first-month A/B tests, negative-keyword pruning, audience exclusions, and weekly reporting on CPL and ROAS.

Acceptance criteria: campaign live in my account, at least three ad variations per network, conversion tracking verified, and a one-page summary of next-step optimisations.

If you have a portfolio of similar multi-network lead campaigns, even better—share it and let’s move quickly.