B2C Lead Generation Campaign

I need a results-oriented french speaking marketer who can turn paid traffic of French audience into a steady stream of qualified B2C leads. My focus is on two core channels—social media ads (think Facebook, Instagram, TikTok) and search engine marketing with Google Ads.

Here’s what I’m after: compelling creative, razor-sharp audience targeting, and continual optimisation driven by clear KPIs such as cost-per-lead and conversion rate. You’ll set up the campaigns from scratch (or overhaul existing ones if that accelerates things), install accurate conversion tracking with Google Analytics and Meta’s pixel, and report insights that help me see exactly where each lead is coming from.

Deliverables
• Channel strategy and budget split for social and search
• Ad copy, creative recommendations, and keyword plan
• Full campaign build-out in Facebook/Instagram Ads Manager and Google Ads
• Conversion tracking and custom reporting dashboard
• Weekly performance summary with actions for optimisation

If you have a track record of lowering CPL while scaling volume in B2C niches, let’s talk—I’m ready to launch as soon as the roadmap is clear.