Lead-Generating Google Search Campaign

About Us
We’re Marketing a Southern California–based ADU (Accessory Dwelling Unit) design-build company helping homeowners add value and living space. We hire media buyers to deliver real, qualified leads and booked appointments — not just clicks.
What You’ll Do
Lead-Focused Strategy & Setup
Deep keyword research with an emphasis on high-intent, conversion-ready search terms
Craft ad copy and extensions designed to drive form fills and phone calls
Conversion Optimization & Reporting
Daily bid and budget management to hit cost-per-lead goals ($75–$125 per lead)
Track and optimize for downstream metrics: contact form submissions, phone calls, booked consults
Quality Score and landing-page CRO recommendations to boost real conversions
Scale & Growth
Expand to new high-intent audiences and in-market segments
Geo-target affluent SoCal zip codes with median household income over $110K
Integrate direct-mail EDDM lists and investor data into campaign targeting
About You
3+ years running Google Search campaigns for home-services or construction clients, with measurable lead generation results
Proven track record of hitting CPL and booked-appointment targets (please share sanitized case studies)
Google Ads certified (Search and Analytics)
Data-driven and comfortable analyzing conversion paths and attribution reports
Bonus: experience with GoHighLevel or similar CRMs, direct-mail integration, or local SEO
lead-focused campaign plan
Timeline: Three-month initial engagement, then ongoing based on performance
Collaboration: Weekly syncs with our appointment-setting and backend team
How to Apply
A brief cover note highlighting your lead-generation wins for ADU or similar clients
One to two examples of Google Search campaigns showing actual CPLs and appointment metrics
Your go-to bid strategy for maximizing real conversions, and why it works
We’ll review applications on a rolling basis, let’s drive real leads and booked appointments together