Lead-Generating Google & Facebook Campaigns

I need fresh, data-driven campaigns on both Google Ads and Facebook Ads that are laser-focused on lead generation. The accounts will target two segments: nearby service-based businesses (think dentists, gyms, realtors) and nationwide e-commerce brands that ship direct to consumer.

Here’s the flow I have in mind: initial audit of any existing accounts, keyword and audience research tailored to each segment, full campaign build-out (search, display, PMAX, Meta Advantage+ where it makes sense), tracking via GA4 and Meta pixel, then weekly optimisation to keep CPL moving down.

Deliverables I expect:
• A documented campaign strategy per segment, including funnel logic and creative angles
• Full asset creation or clear briefs for copy, images, and video
• Conversion tracking set up and tested in GA4, Tag Manager, and Meta Events Manager
• Dashboard or report that shows leads, cost per lead, and ROAS split by segment

I already have landing pages built in Webflow and Shopify, and Zapier is available for any CRM integrations. Once the campaigns are live I’ll want concise weekly updates with the key numbers and next steps. If you have a proven track record scaling lead-gen on both platforms, let’s move quickly—my goal is to see qualified leads within the first two weeks of launch.