Lead-Generating Google Ads Specialist
Budget: ₹1,500 – ₹12,500 INR
I run an online travel agency whose bookings come directly through our own website, and I want Google Ads to become my strongest lead engine. My current campaigns have been managed in-house with mixed results; now I need a specialist who can take over, reshape the account, and drive a steady flow of qualified enquiries.
Your first task will be to audit the existing Search and Display activity, pinpoint wasted spend, and uncover high-intent keywords people actually use when researching flights, hotels, or complete packages. From there I expect fresh, tightly themed ad groups, compelling ad copy, and extensions that highlight our unique itinerary-building service.
Accurate conversion tracking is essential, so you should be comfortable setting up GA4 events, importing them into Google Ads, and using enhanced conversions for leads. If remarketing or Performance Max can add value, I’m open to testing them once the core search campaigns are profitable.
Please outline:
• How you structure campaigns focused on lead generation for travel-related services
• The optimisation cycle you follow (bid strategies, negative keyword sweeps, A/B ad testing, landing-page feedback)
• The KPIs you normally report and the tools you use (Google Ads Editor, Data Studio/Looker Studio, etc.)
I’d like an initial rebuild completed within the first week and data-driven optimisation for the following month, after which we can decide on longer-term management.
Your first task will be to audit the existing Search and Display activity, pinpoint wasted spend, and uncover high-intent keywords people actually use when researching flights, hotels, or complete packages. From there I expect fresh, tightly themed ad groups, compelling ad copy, and extensions that highlight our unique itinerary-building service.
Accurate conversion tracking is essential, so you should be comfortable setting up GA4 events, importing them into Google Ads, and using enhanced conversions for leads. If remarketing or Performance Max can add value, I’m open to testing them once the core search campaigns are profitable.
Please outline:
• How you structure campaigns focused on lead generation for travel-related services
• The optimisation cycle you follow (bid strategies, negative keyword sweeps, A/B ad testing, landing-page feedback)
• The KPIs you normally report and the tools you use (Google Ads Editor, Data Studio/Looker Studio, etc.)
I’d like an initial rebuild completed within the first week and data-driven optimisation for the following month, after which we can decide on longer-term management.