PR Lead-Gen via Google Ads
Budget: $30 – $250 USD
I’m ready to ramp up new business for my public-relations agency and I need an experienced Google Ads specialist who can turn clicks into qualified leads. The campaign must be built from the ground up with businesses in mind, since they’re the audience I want to reach, and the ads should spotlight our strongest offer—securing media coverage.
Here’s how I see the engagement unfolding:
• Discovery & keyword planning
You’ll dive into search intent around “media coverage” and related PR terms, identify negative keywords, and map ad groups that speak directly to decision-makers inside companies.
• Campaign build
Write compelling headlines and descriptions tailored to business owners and marketing managers, set up extensions, and structure the account so performance data is easy to read. Google Tag Manager or native Google Ads conversion tracking should record every form fill and phone call.
• Launch & early optimisation
Once the ads go live, we’ll review search-term reports, refine bids, and split-test copy so lead volume grows and cost per acquisition drops. Expect frequent, concise updates in the first two weeks.
• Ongoing improvements
After the initial optimisation cycle, I’d like weekly check-ins to adjust keywords, rotate ads, and scale what works. Granular reporting in Google Analytics and Data Studio is a plus.
Deliverables I need to see:
– Keyword list with match types and negatives
– Three to five ad copy variations per ad group
– Conversion tracking setup documentation
– Performance summary after the first 14 days with clear next steps
If you’ve steered lead-generation campaigns for B2B service firms before and can show solid results, I’m eager to hear how you’d tackle this project.
Here’s how I see the engagement unfolding:
• Discovery & keyword planning
You’ll dive into search intent around “media coverage” and related PR terms, identify negative keywords, and map ad groups that speak directly to decision-makers inside companies.
• Campaign build
Write compelling headlines and descriptions tailored to business owners and marketing managers, set up extensions, and structure the account so performance data is easy to read. Google Tag Manager or native Google Ads conversion tracking should record every form fill and phone call.
• Launch & early optimisation
Once the ads go live, we’ll review search-term reports, refine bids, and split-test copy so lead volume grows and cost per acquisition drops. Expect frequent, concise updates in the first two weeks.
• Ongoing improvements
After the initial optimisation cycle, I’d like weekly check-ins to adjust keywords, rotate ads, and scale what works. Granular reporting in Google Analytics and Data Studio is a plus.
Deliverables I need to see:
– Keyword list with match types and negatives
– Three to five ad copy variations per ad group
– Conversion tracking setup documentation
– Performance summary after the first 14 days with clear next steps
If you’ve steered lead-generation campaigns for B2B service firms before and can show solid results, I’m eager to hear how you’d tackle this project.