B2C Lead-Gen SEO & Search Ads
Budget: $30 – $250 AUD
I need a specialist who can pair solid on-page and off-page SEO with tightly focused Google Search campaigns to bring in real B2C leads and sales—not just clicks.
My website already has basic content in place, but it has never been optimised around transactional keywords or supported by a structured PPC funnel. Your job is to handle both sides so they reinforce each other:
• Run a quick technical and content audit, then implement the priority fixes (meta tags, internal links, Core Web Vitals, structured data).
• Build out keyword and competitor research, turning the findings into clear on-page recommendations and a content plan.
• Set up and manage Google Ads on the Search Network only: campaigns, ad groups, responsive search ads, extensions, negative keyword lists, and conversion tracking through GA4/Tag Manager.
• Optimise weekly for Quality Score, ROAS and cost-per-lead while feeding performance data back into the SEO roadmap.
• Provide concise monthly reports highlighting organic ranking improvements, ad spend vs revenue, and next-step actions.
I currently use Google Analytics, Search Console and Tag Manager; feel free to bring SEMrush, Ahrefs or similar tools into the workflow if that speeds things up. Experience with consumer-focused funnels is essential—please share a couple of B2C case studies that show lead or sales growth you personally drove.
Looking forward to seeing how you can turn targeted search traffic into measurable revenue.
My website already has basic content in place, but it has never been optimised around transactional keywords or supported by a structured PPC funnel. Your job is to handle both sides so they reinforce each other:
• Run a quick technical and content audit, then implement the priority fixes (meta tags, internal links, Core Web Vitals, structured data).
• Build out keyword and competitor research, turning the findings into clear on-page recommendations and a content plan.
• Set up and manage Google Ads on the Search Network only: campaigns, ad groups, responsive search ads, extensions, negative keyword lists, and conversion tracking through GA4/Tag Manager.
• Optimise weekly for Quality Score, ROAS and cost-per-lead while feeding performance data back into the SEO roadmap.
• Provide concise monthly reports highlighting organic ranking improvements, ad spend vs revenue, and next-step actions.
I currently use Google Analytics, Search Console and Tag Manager; feel free to bring SEMrush, Ahrefs or similar tools into the workflow if that speeds things up. Experience with consumer-focused funnels is essential—please share a couple of B2C case studies that show lead or sales growth you personally drove.
Looking forward to seeing how you can turn targeted search traffic into measurable revenue.