Lead-Gen Performance Marketing Campaign

I’m gearing up for a performance-driven push and need a specialist to take full ownership of lead generation on Google Ads and Facebook Ads for a purely B2C offer. The mandate is simple: drive a steady stream of qualified leads while lowering cost per acquisition and improving overall ROAS.

Here’s how I see the collaboration:

• Campaign build-out & structure – keyword research, audience segmentation, and creative that speak directly to our consumer personas
• Tracking & attribution – proper pixel implementation, GA4 and/or Google Tag Manager setup so every click and form submission is captured accurately
• Ongoing optimisation – A/B testing of creatives, bid strategies, negative keyword hygiene, look-alike refinement, and day-parting where relevant
• Transparent reporting – weekly dashboards outlining spend, CPL, conversion rate, and next-step recommendations

Acceptance criteria
• Campaigns live in both platforms, approved ads, and conversion tracking verified
• First report delivered after seven days with clear, actionable insights
• Lead quality aligns with the target customer profile we will share before launch

Access to my existing ad accounts and historical data will be provided immediately, so you can hit the ground running.