Lead-Gen Paid Ads Expert
Budget: $2 – $8 USD
My professional-services firm already invests in Google Ads, Facebook Ads, and Instagram Ads, and every dollar we spend has one purpose: delivering qualified leads. I need an ad specialist who can take full ownership of these channels—planning, launching, and optimising campaigns while keeping me in the loop with clear, jargon-free explanations.
The scope
• Audit existing accounts, uncover quick wins, and map out a lead-generation strategy that aligns with our sales funnel.
• Build and refine campaigns (keywords, audiences, creatives, and budgets) across Google Ads, Facebook Ads, and Instagram Ads.
• Set up accurate conversion tracking, including form fills, phone calls, and calendar bookings, so we know exactly which ads drive real inquiries.
• Monitor performance daily, running A/B tests and adjusting bids, targets, and creative to lower cost-per-lead without sacrificing volume.
• Provide concise weekly reports and a short Loom walkthrough so the team understands what’s working and why.
Success looks like
• A steady increase in qualified leads month over month.
• Clearly documented campaigns that anyone on my team can review and understand.
• Cost-per-lead targets met or improved within the first 60 days.
Strong written and spoken English is crucial because I expect collaborative strategy sessions and straightforward explanations of results. If you thrive on data-driven decision-making and can marry Google Ads, Facebook Ads, and Instagram Ads into one coherent lead engine, let’s keep this engagement running long-term.
The scope
• Audit existing accounts, uncover quick wins, and map out a lead-generation strategy that aligns with our sales funnel.
• Build and refine campaigns (keywords, audiences, creatives, and budgets) across Google Ads, Facebook Ads, and Instagram Ads.
• Set up accurate conversion tracking, including form fills, phone calls, and calendar bookings, so we know exactly which ads drive real inquiries.
• Monitor performance daily, running A/B tests and adjusting bids, targets, and creative to lower cost-per-lead without sacrificing volume.
• Provide concise weekly reports and a short Loom walkthrough so the team understands what’s working and why.
Success looks like
• A steady increase in qualified leads month over month.
• Clearly documented campaigns that anyone on my team can review and understand.
• Cost-per-lead targets met or improved within the first 60 days.
Strong written and spoken English is crucial because I expect collaborative strategy sessions and straightforward explanations of results. If you thrive on data-driven decision-making and can marry Google Ads, Facebook Ads, and Instagram Ads into one coherent lead engine, let’s keep this engagement running long-term.