Lead-Gen Meta & Google Ads and Email Campaign
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up for a results-driven lead-generation push and need an experienced performance marketer to take charge of three tightly-linked workstreams: Meta advertising (Facebook and Instagram), Google Ads, and automated email follow-ups.
Here’s the snapshot of what I’m after. I already have some proven-to-convert creatives, yet fresh concepts and copy will also be required so we can split-test and keep the funnels performing at their peak. On Meta and Google you’ll handle the full cycle—audience research, campaign architecture, pixel and conversion tagging, bidding strategy, daily optimisation, and weekly reporting. Every step should be laser-focused on qualified leads, not vanity metrics.
Email plays the role of nurturing and closing. Once a lead lands in our CRM, I want them dropped into an automated sequence that reinforces our offer and nudges them toward a booked call. If you’re comfortable building flows in platforms like Mailchimp, Klaviyo, or similar, that’s a plus.
Deliverables
• Channel strategy for Meta & Google Ads aligned to lead goals
• Refresh of existing images/video + production of new ad creatives (static, carousel, short-form video)
• Deployment of campaigns with full tracking and conversion goals in Ads Manager and GA4
• A three-email nurture sequence, wired to trigger off each new lead
• Clear weekly performance reports outlining CPL, ROAS, and next-step optimisations
Success is defined by lower cost-per-lead over the first month and steady, measurable improvement thereafter. If that sounds like your wheelhouse, share a quick outline of similar lead-gen wins and the tools you used, and let’s get started.
Here’s the snapshot of what I’m after. I already have some proven-to-convert creatives, yet fresh concepts and copy will also be required so we can split-test and keep the funnels performing at their peak. On Meta and Google you’ll handle the full cycle—audience research, campaign architecture, pixel and conversion tagging, bidding strategy, daily optimisation, and weekly reporting. Every step should be laser-focused on qualified leads, not vanity metrics.
Email plays the role of nurturing and closing. Once a lead lands in our CRM, I want them dropped into an automated sequence that reinforces our offer and nudges them toward a booked call. If you’re comfortable building flows in platforms like Mailchimp, Klaviyo, or similar, that’s a plus.
Deliverables
• Channel strategy for Meta & Google Ads aligned to lead goals
• Refresh of existing images/video + production of new ad creatives (static, carousel, short-form video)
• Deployment of campaigns with full tracking and conversion goals in Ads Manager and GA4
• A three-email nurture sequence, wired to trigger off each new lead
• Clear weekly performance reports outlining CPL, ROAS, and next-step optimisations
Success is defined by lower cost-per-lead over the first month and steady, measurable improvement thereafter. If that sounds like your wheelhouse, share a quick outline of similar lead-gen wins and the tools you used, and let’s get started.