Lead-Gen Google Search Ads Management
Budget: $30 – $250 USD
I’m ready to ramp up our Google Search Ads and need a specialist who can turn clicks into qualified leads for an apartment complex. The campaign will be built from scratch, so you’ll handle keyword research as well as the full setup, optimisation and reporting loop.
Right now I’m focused solely on Search Ads—Display or Video might come later, but the immediate priority is a tightly-targeted lead-generation funnel. I haven’t compiled a keyword list, so you’ll need to dig into Keyword Planner (and any other research tools you prefer) to uncover high-intent terms, organise them into relevant ad groups and set negatives to keep spend efficient.
Once keywords are set, I’ll rely on you to craft compelling ad copy, configure extensions, set up conversion tracking in Google Tag Manager/GA4, and monitor performance daily—tweaking bids, testing new copy and surfacing insights in a concise weekly report.
Deliverables
• Keyword research document with match-type strategy and negatives
• Fully built Search campaign in Google Ads, including extensions
• Conversion tracking and lead form/event setup verified in GA4
• Week-one optimisation summary and ongoing weekly performance reports
Clear, data-driven communication is key: I want to see what’s working, what isn’t and what you’ll try next. If this sounds like your wheelhouse, let’s get leads flowing.
Right now I’m focused solely on Search Ads—Display or Video might come later, but the immediate priority is a tightly-targeted lead-generation funnel. I haven’t compiled a keyword list, so you’ll need to dig into Keyword Planner (and any other research tools you prefer) to uncover high-intent terms, organise them into relevant ad groups and set negatives to keep spend efficient.
Once keywords are set, I’ll rely on you to craft compelling ad copy, configure extensions, set up conversion tracking in Google Tag Manager/GA4, and monitor performance daily—tweaking bids, testing new copy and surfacing insights in a concise weekly report.
Deliverables
• Keyword research document with match-type strategy and negatives
• Fully built Search campaign in Google Ads, including extensions
• Conversion tracking and lead form/event setup verified in GA4
• Week-one optimisation summary and ongoing weekly performance reports
Clear, data-driven communication is key: I want to see what’s working, what isn’t and what you’ll try next. If this sounds like your wheelhouse, let’s get leads flowing.