Lead-Gen Google & Meta Ads

I’m ready to scale my lead-generation efforts and need an ads specialist who can take full ownership of campaigns across both Google Ads and Meta (Facebook/Instagram) Ads. The objective is simple: drive a steady flow of qualified inquiries, captured through Google Forms that will be linked directly to each campaign.

Here’s the workflow I have in mind:
• Strategy & setup: Pinpoint winning keywords, audiences, and creative angles, then build out search, display, and Facebook/Instagram placements.
• Tracking & integration: Ensure every click that turns into a form submission is properly tracked with Google Tag Manager and synced to Google Forms without data loss.
• Ongoing optimisation: Manage bids, budgets, and ad creative, pausing under-performers and scaling winners to hit agreed lead targets.
• Reporting: Provide clear weekly dashboards covering spend, CPA, and lead quality so I can see exactly what’s working.

Acceptance criteria
• Campaigns live within seven days of project start.
• Minimum of 25 qualified leads in the first month at a cost per lead we agree on before launch.
• Transparent, shareable reports delivered every week.

If you’re experienced with Google Ads, Facebook Business Manager, Tag Manager, and have a proven track record of profitable lead-gen funnels, I’m eager to work together.