Lead-Gen Google & LinkedIn Campaign

My WordPress site is ready for the next stage: generating a steady flow of qualified leads. To achieve this, I want a coordinated Google Ads and LinkedIn Ads strategy aimed at an international audience.

The work begins with solid research—identifying high-intent keywords for Google Search and audience segments for LinkedIn Sponsored Content or Message Ads. From there, campaigns need to be built, copy and creative written, and robust conversion tracking installed through Google Tag Manager so every form submission and call-to-action on the site feeds into Google Analytics 4 and LinkedIn Campaign Manager.

Once live, the campaigns should be actively optimised: bids adjusted, negative keywords expanded, audiences refined, and ad variants A/B tested to keep cost per lead moving down while volume climbs. Weekly reporting with clear insights will guide any pivots along the way.

Deliverables
• Strategy & media plan
• Fully configured Google Ads and LinkedIn campaigns
• Ad copy, creative assets, and extensions/uploaded creatives
• Conversion tracking integrated with WordPress forms/CRM
• Weekly performance report with CPL, CTR, ROAS, next-step actions
• End-of-month summary and optimisation roadmap

Success is measured by a consistent stream of qualified leads at a competitive CPL, backed by transparent data from Google Ads, LinkedIn Campaign Manager, GA4, and Tag Manager.