Lead-Gen Google & LinkedIn Campaign Open
Budget: €250 – €750 EUR
I’m looking for a hands-on specialist who can take full ownership of our Google Ads and LinkedIn Ads accounts with one clear objective: generate high-quality B2B leads for the conferences and meetings sector.
Here’s the situation. We have solid content and a clear value proposition, but we’re not tapping into paid search or paid social effectively. I need you to build and run new campaigns from the ground up—keywords, audiences, copy, creative, budgets, and bidding strategies—then keep refining them as the data rolls in. Everything must be properly tracked (GA4, LinkedIn Insight Tag, conversion actions, UTMs) so we can see exactly which ads deliver sales-ready enquiries.
Key deliverables
• Campaign architecture for Google Ads (Search & Performance Max) and LinkedIn Campaign Manager
• Keyword and audience research tailored to conference & meeting planners, venues, organisers, and suppliers
• Ad copy, extensions, and creative that speak directly to B2B decision-makers
• Conversion tracking setup and integration with our CRM
• Ongoing optimisation, A/B testing, and weekly performance reports with clear next steps
Success for me is a steady, measurable flow of qualified B2B leads at an acceptable cost per acquisition. If you’ve scaled similar accounts before and feel confident you can hit that target, let’s talk.
Here’s the situation. We have solid content and a clear value proposition, but we’re not tapping into paid search or paid social effectively. I need you to build and run new campaigns from the ground up—keywords, audiences, copy, creative, budgets, and bidding strategies—then keep refining them as the data rolls in. Everything must be properly tracked (GA4, LinkedIn Insight Tag, conversion actions, UTMs) so we can see exactly which ads deliver sales-ready enquiries.
Key deliverables
• Campaign architecture for Google Ads (Search & Performance Max) and LinkedIn Campaign Manager
• Keyword and audience research tailored to conference & meeting planners, venues, organisers, and suppliers
• Ad copy, extensions, and creative that speak directly to B2B decision-makers
• Conversion tracking setup and integration with our CRM
• Ongoing optimisation, A/B testing, and weekly performance reports with clear next steps
Success for me is a steady, measurable flow of qualified B2B leads at an acceptable cost per acquisition. If you’ve scaled similar accounts before and feel confident you can hit that target, let’s talk.