Lead-Gen Google Display Campaign

I’m planning a focused lead-generation push and need an expert who lives and breathes Google Ads—specifically Display Ads. The objective is simple: bring in qualified leads at a sustainable cost while expanding our remarketing pool for future offers.

Here’s how I see the engagement:

• Strategy & setup: research audiences, create the campaign structure, set bids, budgets, and exclusions.
• Creative production: design static and responsive display banners (adhering to brand guidelines) and write compelling copy.
• Tracking & optimisation: install or refine conversion tracking through Google Tag Manager and GA4, monitor performance daily, and continually test creatives, placements, and audiences.
• Reporting: supply a concise weekly dashboard that highlights spend, impressions, clicks, conversions, and cost-per-lead, with clear next-step recommendations.

Right now my priority is Google Ads; Facebook or LinkedIn can come later once we’ve proven the funnel. If you’ve successfully grown lead pipelines with Display before and are comfortable handling everything from research to reporting, let’s talk.