Lead-Gen Google Ads For Travel

I need a specialist who can plan, build, and optimise a Google Ads campaign aimed squarely at generating qualified leads for my tour-package business. The account is brand-new, so you will be starting from scratch: keyword research focused on travel intent, compelling ad copy that highlights our itineraries, and conversion-oriented landing page suggestions are all part of the brief.

What matters most is lead volume and quality; I’m measuring success by completed enquiry forms and phone calls, not by clicks alone. Please be ready to configure conversion tracking in Google Ads and Google Analytics, set up all relevant extensions (call, site-link, location, structured snippets), and structure campaigns in a way that lets us scale winning ad groups easily.

I’ll supply destination details, past customer insights, and creative assets. You’ll deliver:
• Campaign and ad-group architecture with clear naming conventions
• A spreadsheet of target keywords and negative lists
• Ad copy for at least three responsive search ads per ad group
• Conversion tracking properly firing and tested
• A brief optimisation roadmap covering the first four weeks

If you have experience driving leads in the travel sector and can show comparable results, I’d love to see your approach.