Lead-Gen Google Ads Campaign Setup
Budget: $50 – $0 USD
I’m ready to launch a results-driven Google Ads campaign with one clear objective: generate a steady flow of qualified leads. Because my offer appeals to both B2B and B2C audiences, the account structure and messaging need to segment and speak to each group without inflating spend.
Here’s what I need from you:
• Strategy & structure – research keywords, audiences, and networks, then map out ad groups that separate my B2B and B2C angles so performance data stays clean.
• Compelling creative – write search ads (and, if you recommend, responsive and display variations) that highlight our value proposition while meeting Google’s best-practice guidelines.
• Conversion foundation – set up tracking in Google Ads, Google Analytics, and, if helpful, Tag Manager to capture form fills and phone calls as hard conversions.
• Launch & optimisation – handle the initial campaign build, daily checks during the learning phase, and iterative bid/negative-keyword tweaks to keep CPL on target.
• Reporting – provide an easy-to-read weekly snapshot (Data Studio or similar) showing spend, clicks, conversions, and actionable insights.
Acceptance criteria: campaigns must be live and tracking conversions accurately within seven days of account access, and first-week reports should show separate performance metrics for B2B vs. B2C segments.
If this sounds like a project you can take from concept to measurable lead flow, let’s talk timing and next steps.
Here’s what I need from you:
• Strategy & structure – research keywords, audiences, and networks, then map out ad groups that separate my B2B and B2C angles so performance data stays clean.
• Compelling creative – write search ads (and, if you recommend, responsive and display variations) that highlight our value proposition while meeting Google’s best-practice guidelines.
• Conversion foundation – set up tracking in Google Ads, Google Analytics, and, if helpful, Tag Manager to capture form fills and phone calls as hard conversions.
• Launch & optimisation – handle the initial campaign build, daily checks during the learning phase, and iterative bid/negative-keyword tweaks to keep CPL on target.
• Reporting – provide an easy-to-read weekly snapshot (Data Studio or similar) showing spend, clicks, conversions, and actionable insights.
Acceptance criteria: campaigns must be live and tracking conversions accurately within seven days of account access, and first-week reports should show separate performance metrics for B2B vs. B2C segments.
If this sounds like a project you can take from concept to measurable lead flow, let’s talk timing and next steps.