Lead-Gen Google Ads Campaign
Budget: £12 – £20 GBP
Launching a focused Google Ads campaign is the next step in my growth plan, and the sole objective is to generate high-quality leads — not just clicks or impressions.
Scope of work
• Research and define the most relevant, intent-driven keywords for my niche.
• Structure the account with tightly themed ad groups, compelling ad copy, and clear calls-to-action.
• Set up conversion tracking in Google Ads and Google Analytics so I can see exactly which queries, ads, and audiences drive form-fills or phone calls.
• Optimise bidding, audiences, and placements during the first two weeks to reach a sustainable cost-per-lead target.
• Provide a concise performance report at the end of the first month, highlighting CPL, conversion rate, and next-step recommendations.
Acceptance criteria
1. At least one conversion action (form submission or call) must be accurately tracked and verified in the account.
2. Campaign must achieve the agreed daily budget and remain within a target CPL that we set together before launch.
3. All assets — ad copy, extensions, and negative keyword lists — are handed over in a shared drive or exported file for full transparency and future use.
I already handle my social channels on Facebook and Instagram; this project concentrates exclusively on Google Ads. Clear communication, data-driven adjustments, and documented results will determine success.
Scope of work
• Research and define the most relevant, intent-driven keywords for my niche.
• Structure the account with tightly themed ad groups, compelling ad copy, and clear calls-to-action.
• Set up conversion tracking in Google Ads and Google Analytics so I can see exactly which queries, ads, and audiences drive form-fills or phone calls.
• Optimise bidding, audiences, and placements during the first two weeks to reach a sustainable cost-per-lead target.
• Provide a concise performance report at the end of the first month, highlighting CPL, conversion rate, and next-step recommendations.
Acceptance criteria
1. At least one conversion action (form submission or call) must be accurately tracked and verified in the account.
2. Campaign must achieve the agreed daily budget and remain within a target CPL that we set together before launch.
3. All assets — ad copy, extensions, and negative keyword lists — are handed over in a shared drive or exported file for full transparency and future use.
I already handle my social channels on Facebook and Instagram; this project concentrates exclusively on Google Ads. Clear communication, data-driven adjustments, and documented results will determine success.