B2B Lead Gen Google Ads
Budget: $50 – $0 AUD
I need a Google Ads specialist to take over a fresh B2B lead-generation campaign from strategy through launch and early optimisation. My priority is a steady flow of qualified business enquiries, not just clicks, so every decision—from keyword selection to ad copy and bidding—has to serve that single objective.
Here is what I expect as concrete deliverables:
• Campaign architecture built for lead capture (properly themed ad groups, compelling text ads, responsive search ads and extensions)
• Thorough keyword and negative-keyword research focused on decision-makers in our B2B space
• Conversion tracking implementation via Google Tag Manager & Google Analytics so we can measure form submissions and phone calls accurately
• Clear, data-driven optimisation during the first two weeks after launch (CPC, CTR, search terms, bid adjustments)
• A concise performance report outlining what worked, what needs testing next and how we can scale
I can supply current landing pages and CRM details; you can advise on any tweaks needed to raise conversion rates. Please share a brief outline of similar B2B campaigns you’ve managed and the results achieved.
Want someone who is accountable.
Here is what I expect as concrete deliverables:
• Campaign architecture built for lead capture (properly themed ad groups, compelling text ads, responsive search ads and extensions)
• Thorough keyword and negative-keyword research focused on decision-makers in our B2B space
• Conversion tracking implementation via Google Tag Manager & Google Analytics so we can measure form submissions and phone calls accurately
• Clear, data-driven optimisation during the first two weeks after launch (CPC, CTR, search terms, bid adjustments)
• A concise performance report outlining what worked, what needs testing next and how we can scale
I can supply current landing pages and CRM details; you can advise on any tweaks needed to raise conversion rates. Please share a brief outline of similar B2B campaigns you’ve managed and the results achieved.
Want someone who is accountable.